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Welcome to the world of in-store video communication
Consumers wander around the large-scale retail points of sale and megastores, surrounded by thousands of different products.
Their choices are influenced by the environment around them: communication and ambience are key when choosing what to buy.
A survey carried out by the Platt Retail Institute (PRI) showed that the use of displays (such as plasma screens, LCD monitors, etc.) within the store increases the average till receipt in supermarkets by up to 10% on average.
In particular, a 24% rise was observed in sales of product categories promoted through video advertisement within the store.
Dot Pulse offers multimedia video communication and digital signage solutions, through the production and management of original video templates for clients to customise their own video ads and send them to all their points of sale (to monitors or videoscales) via their data-centres.
