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Arrangement within the point of sale

In order to successfully compete, a large scale retail chain must have strong brand identity and market positioning and be immediately distinguished by its brand sign.

Arrangement planning aims at making all communication tools used consistent, so that customers can perceive a positive felling of welcoming and wellbeing, which increases the value of their shopping experience.

Thanks to their 30 years of experience in supermarket arrangement and furnishing, Dot Pulse founding partners can plan your shopping environment at 360°.

In collaboration with their clients, they will define the point of sale image to convey to customers, establishing:

• size, location and typology of monitors to install
• typology and location of light sources
• music ambience