Video Posters
Video-Posters are a new typology of communication media.
They are graphic video panels and:
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are complementary to traditional customer-oriented communication tools, such as paper posters;
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can show several adverts, information and promotions to customers;
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can be located in strategic areas within your points of sale and remotely piloted and updated one by one;
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can be managed individually to show different contents.
In particular, vertical video-posters showed to be highly efficient in spreading information, promotional news, as well as advertising in general, through simple plasma or LCD displays.
Vertical arrangement draws customers’ visual attention to posters, as these are normally used to the horizontal arrangement of their TVs.
Using video-posters instead of traditional paper ones allows you to exploit the advertising space in your stores to the best: where once you could show one message only, you can now advertise 10, 20 or more!
Video-posters can therefore be considered as multimedia commercial art revolutionising the way we communicate, allowing you to:
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fulfil the advertising requirements of an increasing number of suppliers;
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saving money by cutting down your printing and posting costs;
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improve the efficiency of your advertising messages.
